Walmart’s AI-UX Audit: A Signal to All Digital Platforms
A Good Agent will want the content on the sites it uses to be accessible, understandable and actionable.
Walmart has announced it's betting big on Agentic Shopping, but our recent audit shows that they have some way to go to meet the needs of current AI Agents. This is how its site stacks up.
Using our AI-UX Audit service, we scanned Walmart’s public site for barriers that limit AI accessibility. The results highlight common friction points: JavaScript-heavy content, login gates, CAPTCHAs, and inconsistent markup. These challenges not only slow down human users - they also obstruct trusted AI agents and automated tools from delivering services, answering questions, or executing tasks on users’ behalf.
We found that Walmart, like many others, lacks static HTML snapshots, semantic HTML structure, and transparent API documentation. These gaps increase the risk of failure for any agent-based interaction - whether it's answering a product query or triggering a purchase. Our platform makes these issues visible and fixable, helping digital leaders align with the future of agent-driven experiences.
Other retailers face similar problems. But by taking measurable steps - clear rate limits, structured data, and server-side rendering - Walmart can lead the pack. If your organisation is serious about enabling trustworthy AI agents, start with visibility. Our audit gives you that.
Chat to us here if you'd like to learn more about our AI-UX Audit service. Or you can email us at hello@goodagents.co